Omani Heritage: A beautiful cultural mashup

Recently we travelled to Oman, and we were taken aback by this beautiful country. The rich history, beautiful scenery, hospitality and especially the traditional crafts, have left a lasting impression. So much so that our latest collection is inspired by our Omani experience: the Omani Heritage collection.

Omani heritage

A beautiful cultural mashup

Oman has a long history dating back roughly about 100,000 years ago. The region has been impacted by powerful invaders such as the Portugese and the Persians, but also made quite an impact itself mostly due to their role in maritime trading routes. At some point the Omani empire stretched as far south as Zanzibar and as far east as Pakistan. The result of this long trading history is a mashup of different cultural influences together making up the beautiful Omani culture.

Unique and one of a kind

The different cultural influences are also represented in traditional Omani crafts. Traditional costumes, ceremonial weaponry, jewellery and other handcrafted items are a visual representation of the country. Practicality, for living in some of Omans challenging landscapes, goes hand in hand with the different cultural, religious and identity related influences to create one very unique, signature style.

Tradtional clothing as an inspiration

Traditional clothing in Oman includes the dishdasha, the kumma and the massar. The dishdasha is a traditional dress that is usually white but can include some pattern or colour. The kumma however is a class of it’s own. This traditional hat is made by hand and includes patterns that aren’t easily found anywhere else. The patterns and colours are believed to find their origin in Zanzibar, the former Oman colony. For more formal occasions the Omani add the massar to their kumma. This is a (kashmere) scarf that’s wrapped around the kumma. The beautiful patterns, colours and the Omani heritage in general is what inspired our new collection.

Local collaboration

Another great thing we accomplished on our journey to Oman is our collaboration with Sidab Women Group. In 2004 Sidab Women’s Sewing Group was founded by Badriya Al Siyabi. Badriya grew up in Sidab but spent time in the U.S. growing up. While there she experienced the power of community and when she arrived back in Oman, she decided to set up Sidab Women’s Sewing Group to empower the women of her village and provide them with a means to an independent income. They make environmentally friendly bags based on traditional crafts but with a modern spin. Together with these women we are going to create some products that will be manufactured and sold locally to support these women.

Sidab Women - Phemke

Phemkes 5 must-visit hotels in Oman

Anantara Al Jabal Al Akhdar

This hotel is located about a two hour drive outside of muscat and it has the most breathtaking scenery. Located on the famous Green Mountain, you’ll be surrounded by stunning views while the hotel surrounds you with luxury.

The Chedi Muscat

For a one of a kind experience of luxury, this is where you want to go. A twenty-one acre oasis on serene waters of the Gulf of Oman where you can relax, unwind and discover true Arabian hospitality.

Anantara Al Baleed Resort Salalah

Nestled between a freshwater oasis and the beach you can experience the best of both worlds in the Al Baleed Resort Salalah by Anantara. Majestic Oman design, white beaches and lush gardens all around, this will definitely be the hotel of your dreams.

Muscat Hills Resort

In need of digital detox? A getaway from real life? Then the Muscat Hills Resort is what you need. Surrounded by mountains and endless beaches, you can relax and unwind in the beach huts, enjoy the great outdoors and amazing food and service.

Six Senses Zighy Bay

At Six Senses they offer something for everyone. This village style resort has villas, suites and beachfront retreats, each with a private pool. Get pampered in the spa or enjoy the sunset at the beach with a delicious drink. Escape to this hidden jewel of Oman.

Want to learn how we make an impact in the hospitality business through authentic retail? Read more about it here!


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